This business deals with meeting minimum cybersecurity standards and expectations established by the Australian government. In order to do their branding well, we first did thorough research on established security standards as well as looked deep into what exactly competitors had to offer. This enabled us to restructure their website as per the market’s needs for services paired with the capacity of services they had to offer. However, this is an emerging business with a brilliant pool of expertise that only needed targeted positioning to the relevant market. That’s what we did for them. However, we had to initiate everything from point zero of start-up and it still requires huge efforts from our team and we are all set up to do so.